Do you know why most SaaS businesses in Brisbane and the rest of the world fail to stay ahead of their competition? It’s because they focus on the same SEO strategies- blogging, keyword research, backlinks, and technical optimization. There’s no denying these techniques work, but they are also highly competitive. However, if you want to gain an edge, you need to think outside the box, and this is where SEO experts in Brisbane can prove immensely beneficial.
To help you get started, here are some underrated SEO strategies that most SaaS brands overlook, but they can bring serious results.
1. Turn Your Knowledge Base Into an SEO Goldmine
Many SaaS brands invest heavily in blog content but ignore their knowledge base or help center. That’s a huge missed opportunity! Why? Because customers in the SaaS niche are already searching for answers to specific issues, ranking for support-related queries can reduce customer churn and support costs.
If you want to build trust and bolster brand authority in your niche, we would suggest you optimize your help articles with long-tail keywords. In addition, you can also add FAQs to each support page because Google loves structured FAQ content, and uses an internal linking strategy to drive users from help articles to high-intent pages (pricing, demos, free trials).
Pro Tip: Check Google’s “People Also Ask” section and Reddit/Quora threads for common user questions, then create help center content around them.
2. Steal Your Competitors’ Organic Traffic Using “Feature-Specific” Pages
“If you are a true warrior, competition doesn’t scare you; it makes you better.” – Andrew Whitworth
Most SaaS brands create generic landing pages for their products, but they rarely build SEO-driven feature pages. That’s where you can win.
For example, instead of just a single page about your CRM software, create separate pages for:
- “CRM with email automation”
- “CRM with AI-powered lead scoring”
- “Best CRM with multi-channel integrations”
Each of these targets a specific user need and lets you outrank competitors who only have broad landing pages.
How to find the right keywords?
- Use Ahrefs or SEMrush to find competitors’ feature-related rankings.
- Look at customer pain points from reviews and support tickets.
- Identify search queries from Google Search Console that indicate interest in specific features.
This strategy works because most SaaS companies don’t optimize for feature-based keywords, making it easier for you to rank.
3. Build a Micro-SaaS Tool That Ranks on Google
Here’s something very few SaaS brands do: create a free tool that ranks organically and brings in qualified leads.
For example:
- Grammarly ranks as a “free grammar checker” because it offers a free version of its tool.
- Ubersuggest (by Neil Patel) ranks as an “SEO keyword tool” by providing a limited free SEO tool.
How to implement this for your SaaS?
- Identify a simple but useful tool related to your niche (e.g., free website audit tool, social media engagement calculator, ROI calculator).
- Optimize it for high-volume keywords (e.g., “free SEO audit tool”).
- Offer limited features for free and prompt users to upgrade for full access.
A micro-SaaS tool automatically attracts backlinks because people love sharing free resources, giving you an SEO and conversion boost.
The Bottom Line
Statistically 92% of SaaS companies that grow at less than 20% annually are likely to fail.
Source: https://www.letsbloom.com/blog/calculate-retention-rate/
Don’t be one of those firms. Instead, reach out to a digital marketing company in Brisbane and let the professionals deploy aggressive marketing and growth blueprints, so you can avoid significant business losses.
Looking for seasoned SEO consultants in Brisbane to steer your SaaS company toward success? Feel free to reach out to our team at Digital Marketing in Brisbane and get a personalized quote and strategy for a sustainable SEO strategy for your business.
